Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.4.16
  • Adult Rating: 4+
  • File Size: 127.65 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 507,984 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Your subscription and payment information can be managed in your iTunes account settings.



  • Location Location Location......

    By phredman22
    Love the app, very user friendly Located on my Mac, my iPhone, and my iPad home pages.! Really helps you adjust your eating habits for a healthier life style. Enjoying it!
  • Love this App

    By AceinVancouver
    I find Lose It as easier or better than the Weight Watcher App, and the basic app is basically free. Love it!
  • Easy to use

    By kinneys519
    Helps me keep track of what I am actually eating, can see where I have weak spots and can make better choices.
  • Premium Ripoff

    By jkw58
    I purchased the premium upgrade. But I have NO access to the premium features.
  • Pre-populated data makes logging easy

    By teraByte22
    I’m most likely to log everything I eat when the data is already in the system. Great program. I like the reminders it sends me to keep me on track.
  • Great App! Love it!

    By Siw0624
    I used this app and lost 22 lbs. it is very easy to use and bar code scanner is helpful. I don’t have the premium version, but the free on is still very helpful. I usually input my daily stuff in the morning and then if it isn’t on my list, I don’t eat it. App works great with my Apple Watch and tracks exercise to add calories. Love it!
  • App does everything but cook!

    By Skinny Sugar Mommy
    I really like the Lose It! App. It has everything you need to have great success achieving your weight loss goals. It is really easy to use and the catalog has info on pretty much every food and drink you can imagine. In addition if you don't find your selection you can creat it yourself! The app does all of the calculating for you, calorie intake vs exercise, and shows you your allowances and keeps track of it all. I find it very helpful to see how much and what types of foods I am eating. It graphs a break down of your fat, pro and carbs. It's fun to connect with your friends and encourage one another through the app! Pretty much the only thing the app doesn't do is purchase the food & cook your meals for you!
  • Good App BUT

    By Queen Phoebe
    I've been using it and enjoying it BUT the latest update is making the app crash upon opening it. Also the app shows sodium levels when entering but won't total it like calories. Shame on you for not offering it in the free app. Everything shouldn't be about money and more money!
  • Life saver

    By Lo42514
    This app is truly a blessing. I was struggling with losing weight for years and this app has broken that struggle. I was able to lose over 3 pounds my first week. This app is easy to maintain. I will eventually upgrade to premium.
  • Better Approach

    By Iamspy007
    It’s easy to count the calories, plan ahead, be motivated, and best of all, lose the pounds. My son uses this. He’s a bodybuilder. He counts the protein, carbs and fat intake with this easy to use app. In 12 weeks he is shredded, losing fat and having the right amount of protein to pack on the muscle.