Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.9
  • Adult Rating: 4+
  • File Size: 127.30 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 447,748 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Apple Watch Compilation feature not working

    By rePETEchamp
    The Apple Watch compilation feature was working fine until late January. I’ve contacted support and they say they don’t have a time table for the fix. I e-mailed them for a follow up and still the same story. It’s been over a month and a half and no update. I’ve followed everything they have as far as support on their website and nothing works.
  • Not bad

    By Nadia354
    Asks to upgrade a lot
  • Love it

    By Crjmzmj7
    Great app ..
  • Easy!

    By Puppy midwife
    I have been using the free app for 5 days and it has been so easy. It motivates me to exercise to earn more calories. Tracking what I eat and stopping at the max I am down 2.9 pounds. I know the loss will slow down but it is a great start!
  • LoseIt!

    By Chatty Kat15216
    I love this app and enjoy using it but sometimes I get frustrated because my fitbit doesn't sync to it successfully, can you please work on any glitches there may be
  • Great App

    By The Woman :)
    This is a very user friendly app. Love the barcode scanner.
  • Fix decimal separator

    By oleg.lestat
    App doesn’t work with “,” as decimal separator for weight value if iphone using ukrainian language as example.
  • Latest update logged me out without notifying me

    By James Baxter
    I was wondering why my data wasn’t syncing to my other devices and services. Then, to add insult to injury, when I logged back in, I had to choose between the data on my device or in the cloud—no option to merge the data. This is the crap I have to deal with as paying, premium customer.
  • Liars!

    By annielover0193
    They lied about my goal date, I hit my goal way before they said I was supposed too f*** this app.
  • Easy!

    By Julie losing 50
    I love how easy it is to log calories. Being able to scan them in by UPC is fun.