Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.6.8
  • Adult Rating: 4+
  • File Size: 199.56 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 585,135 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Paired with an Apple Watch this app makes tracking calories easy.

    By cjustunrun
    Now that I have fully recovered from back surgery I need to drop the extra weight. Found my BMR from the doctor, so I wanted an app that would let me set a daily goal and give me credit for active calories burned. Paired with an Apple Watch, this apps does it perfectly. It’s also super easy to scan, find, or enter food that I eat.
  • Best weight loss tool!

    By Rampord
    Lost 64 pounds and have kept 55 off for over 5 years using Lose it. Use it everyday because keeping the weight off is harder than losing it.
  • Great reality

    By Reddale
    When you log in what you are eating, you realize what you THOUGHT (or hoped) was only 100 calories was actually 359 calories 😆 AND this creates an awareness of-DO NOT eat 3 cookies... just one to satisfy because that ONE COOKIE just cost you 100 of your dinner allotted calories 😉
  • Best weight loss/tracking app

    By Docsomething
    I’ve used LoseIt intermittently for years (before and after having a baby), and have also used other apps/services such as Noom and DietBet. LoseIt is my favorite. In terms of food logging, goal setting and tracking, it is far and away the easiest and most functional to use. The database of foods and drinks for which they have nutrition info is staggering (10,000x better than Noom on that account.). The ability to track macro’s (protein, fat, carb) is clutch if you’re trying to do keto, low carb/high fat, or other specific diets along those lines. The way the app analyzes your logs and offers personalized insights can be really helpful (“on days you eat a high-protein breakfast, you tend to eat fewer calories overall,” etc.) I have found it very useful to be able to manually adjust my calorie goals beyond the calculated one-size-fits-all limit they provide the same way as everyone else. It’s nice to be able to log and interact with all your data both on the app and online. The new ability to personalize the background with fun colors and patterns is frivolous, but honestly makes me happy when I log in. It integrates well with a host of other apps and devices, such as Fitbit and RunKeeper, etc. My favorite thing of all is that I recently logged a jump in my weight which had me bummed out. LoseIt showed me this message: “Don’t worry about that. 1 weigh in doesn’t matter in the grand scheme of things: it’s all about the direction of the overall trend.” Then it reminded me how much weight loss I’ve logged in the last few months (a lot!) and gave me a button to click that said “Scale, don’t slow my roll!” That kind of reassurance was so welcome and encouraging. I don’t do anything with the social aspect and it’s easy to set your privacy settings to be protected from all that mishegas. Overall, it’s an easy-to-use, pretty, powerful app with tons of functionality and lots of thought given to every detail of supporting you in your goals. Highly recommend!
  • Wow. I love it.

    By Boardgame Mike
    Feedback is the true breakfast of champions. And this app works for keeping me honest. I’ve been using it for over 3 weeks and it makes it easy and fun. I highly recommend.
  • Easy to use!

    By Jauquilt
    Great app that has just about every food item or prepared item I eat on the list of foods. Love the encouragement it gives when you’re on track and even when you aren’t.
  • A real motivator

    By Lterry52
    I’m so thankful for the Lose It app! It has helped keep my weight under control for several years. It is the one tool that really works.
  • Quick and easy

    By MJHicks
    This app is better than going to meetings for me. It sends me reminders & motivation. scanning food and putting in my food log is super easy! thank you for making such a wonderful app
  • Best Discipline

    By Frank G Dunn
    I used Lose It! twice or three times over a period of years and each time lost the weight that I had aimed to. Then, as happens with every diet, I stopped, and promptly though gradually began gaining the weight back. Over two years ago, I decided that I would not stop ever. I would set a goal, reach it, and maintain it. As a result, I not only reached my goal but exceeded it. In sum, I lost 30 pounds when I only knew that I was 10 overweight. I would never stop now. I maintain a steady weight and will keep it there as long as there is this app.
  • Finally losing!

    By Hu8283
    I’ve never had as much success with weight loss as I have with this app! Everything about this app is user friendly, and helps you see what areas you need to improve. The app makes weight loss like a game! I highly recommend it!!