Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.4
  • Adult Rating: 4+
  • File Size: 119.93 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 376,129 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Lose it

    By Monkey Girl 065
    UPDATE: Loseit has taken away the link to my Fitbit & Map My Fitness, unless I pay the yearly fee. They are taking away more & more things that I liked about the app. Paying the yearly fee is too much for me. A one-time fee would be one thing, but yearly? No way. As a senior citizen, I have to watch my spending. I like scanning barcodes for nutritional content. I also like adding my own recipes. I figure out the calories once, then it's in there. Also, I can edit my foods any time, if I change a recipe. I use Map My Fitness & Fitbit. They both connect to LoseIt so my exercise is added for me.
  • Help

    By McDonaldRG
    I bought premium and yet it won't give me the features- shows in my sub box...
  • Great app! Easy to use

    By Gabe&Moe
    I'm just beginning my weight loss journey and this app is by far the best I've ever used. I was never able to stick to using one on a daily basis. Well until I found this one. It's amazing, you'll get hooked on food journaling and losing weight. I've lost 35 so far! Can't wait to hit my goal weight! Thanks to the makers of Lose it!
  • Needs More Restaurants

    By brYsturr
    Update 9/25/2017: For some reason after the most recent update it seems that my social tab is empty and all my friends are lost now... hope this isn't permanent. ---- Could use more comprehensive collection of restaurants. That said, very easy to use and has helped me lose 28 pounds in the last 3 months. :)
  • Constant request to connect

    By csifrogger
    This was working great until it decided it needed to keep asking me to connect to my Apple health app. And it wouldn't stop. Took me forever just to uninstall because of it.
  • Does the Job!

    By jimmymilkbone
    This has been so helpful. It has set guidelines and the scan makes it so easy.
  • Lose it

    By Isomiga
    Great App that keeps me accountable. I would not be able to lose weight without It.
  • Easy calorie counter

    By Cemcee
    Easy to use and fun to track the free app is fine and works every time!
  • They removed free linking to fitbit

    By Vinzent999
    Just another company removing what was once a free feature and putting it behind a paywall.
  • Auto renewal cannot be turned off

    By CodyPuppy
    The app is good for tracking calories so I thought I'd give premium a try. I did not use many of the premium features, so decided to opt out of renewal which comes up soon. When I accessed the website I read that it depended on where you signed up, iTunes or through lose it. Round and round and round I went trying to find a way to stop auto renewal without success. My final solution was to simply close my account. That's it for me, I don't care what the app is, if it requires auto renewal of subscriptions, I will find another app😡