Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.12
  • Adult Rating: 4+
  • File Size: 122.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 378,239 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Great app

    By frecklenose
    Since I have used LoseIt for many years now, I can look back at the history tracking info to learn of my nutrition patterns & see the awesome health changes my life has taken with LoseIt! Thanks you for always improving it too. I have told many people about it. Now my journey leads to “BRIGHTLINE Eating” so with the help of LoseIt! I track all of my no sugar/flour food & with Premium I can plan the next day, as I’m suppose to. Stay in’ @ goal for life! Happy, Thin & Free! Thanks LoseIt!
  • Awesome

    By Kepler221b
    works great thank you.
  • Losing It!

    By Legit12012
    I like it. It's easy to use. Helps me stay in track.
  • Great app

    By Harron
    I started out at 238lbs today I'm 201.8lbs if you wanna lose it you Gota try the app 👍🏽
  • Red Rocker

    By G.Wilder
    I like but it is still hard to record everyday. The app is great but it’s me not wanting to record everything. I wish y’all would scold me when I eat too many carbs or fat or sugar!!
  • Love It!

    By IGianine
    This is a great tool. Whenever I need to shed some weight, this is my go-to app. I wish more items were in grams though, as weigh almost all if my food. It helps me think about exercising/moving more as well.
  • Lose It Works!

    By richardbacker
    At the recommendation of my physician, I started to use Lose It and I’m pleased to say, I’ve lost 40 pounds and am now out of the obese category and back in the preferred weight range for my height. Lose It works but only if you are committed to making sustainable changes to eating habits
  • Simple app, awesome results

    By MrCrono666
    I'm down 12 pounds, my wife is down 36 pounds. Discipline, less than 50g of sugar a day, and working out 3-4 times a week and ALWAYS being 900-1100 calories under your budget led to insane weight loss.
  • Best weight loss app

    By Littfin
    I’ve never used an app that was as user friendly as this one. The ability to set what my current weight (was),what I want to weigh, how soon I wanted to weigh the lower weight and then have all the caloric math done for me was amazing! The best part was the warnings that my caloric intake was too little. I’ve lost my weight with about a pound a week - much slower than I’ve dieted in the past, but not once did I feel “starved” and I feel this time my weight loss will last. I’m down 40 pounds since April (7 months) and have 10 to go. Yeah!!
  • It works!

    By R&XmOm
    Since August, I’ve lost 40lbs with regular exercise and tracking my meals. Like someone else had mentioned, I wish there was an employee or something that would consolidate the entries. Because users can input food, often times it would have only calories and not the other nutritional facts. I’m counting carbs so that’s important to me. So if there were an employee that could do runs through the database and remove or consolidate that would be awesome. On another note, almost everything I consume both from my home and restaurants, and fast food are already in the database, makes food choices easy when out and about!