Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.5
  • Adult Rating: 4+
  • File Size: 127.11 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 434,738 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • 24.1 pounds lost in less than a month

    By Fun I recommend
    I can’t even begin to explain how much I love this app. I just put in that I wanted to lose 30 pounds and then how fast i wanted to lose it. January 26: 214 lbs February 17: 189.9 lbs! The calorie budget that it gave me was not unreasonable at all! I got like around 2000 calories per day, that’s more than enough for me. I HIGHLY HIGHLY recommend this for anyone and everyone that wants to lose weight, it’s convenient and simple to use. Sure it asks you to get premium maybe twice a month ish, but I have never bought premium once and look how far i got!
  • Wow!

    By one pound@ a time
    This has been so much help in watching what I eat and making sure I stay on track!
  • Working for Me!

    By AmyHarder
    I’ve tried every diet at one point or another. The Lose It! app is easy to use and free. I have been using the app for 11 months now and have lost 95 pounds. I’m not going to lie and tell you that it has been easy, weight loss isn’t easy. The app, however, is very easy to use. It’s just up to you to track your calories and have more good days than bad. Good luck!
  • 💔💔💔

    By Moonbrite
    I used to love this app so far lost 5 pounds😀🙋 but not any more Very sad with the new upgrades the developer took away the step counter which was linked to my iPhone app and made it as a paid premium addition I am deleting this app I don’t know why companies become greedy after their app becomes successful 😡😥 Do good by
  • Recipes

    By cjjr8352
    How can you save the recipe or print it off, so it is easy to get to the next time you want to make it??
  • Ok

    By Keegan 360
  • Really like this

    By Cityrose55
    Wasn’t sure I needed the premium but didn’t anyway. Seems to have all the foods and I love how it congratulates me for continuous food logging. Gripes? You can only add water in 8 oz. increments. Sometimes I use a 12 oz glass or something. Also, it tries a bit hard to engage me with content. I don’t need suggestions for meals with kids and other subjects.
  • Doesn’t recognize that I am connected to the internet!!

    By RosieBella1971
    I want this app to work out, very badly. But that’s how it’s going, very badly. It simply doesn’t recognize I’m connected to the internet. This means limited searches, and no barcode scanning. Come on people?!?!
  • Fantastic App!

    By okayfineabby
    I have used this app to bring my weight from 267 down to 195. Daily tracking is the only way I have found to keep my diet under control. Lose it is the best free app I have found, I recommend it to everyone!
  • I’m about to give up on the lose it app...

    By retsgrl
    I’ve been using LoseIt for 7 years now. I used to love it. Unfortunately, it seems as if loyalty is not as important to the app developers as the bottom line ($$$). Every time there is an update it seems that functionality of the app gets worse (I imagine it’s all the ads that continuously get added). Further, the ads for their “premium” version get spattered across the food logging screen. This really hampers convenience when trying to enter data. The reason I use this app is because it’s been convenient. If the developers can’t understand that by maintaining a constant fluidity to how it runs, I might have to just bite the bullet and re-establish myself on a different one. As it stands right now, I do not recommend this app. I will re-review if the developers do better in the future.