By Noom, Inc.

  • Category: Health & Fitness
  • Release Date: 2013-05-09
  • Current Version: 6.13.0
  • Adult Rating: 17+
  • File Size: 83.85 MB
  • Developer: Noom, Inc.
  • Compatibility: Requires iOS 10.3 or later.
Score: 4.5
From 20,851 Ratings


Any program can tell you to eat less and move more. Noom is different. Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster. Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals. People who use Noom lose an average of 18 pounds in just 16 weeks! 78% keep the weight off for over a year. Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way. Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them! What you get: - Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster - Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide! - Personalized feedback from your coach based on your in-app activity and progress - Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place - Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly - Smarter technology to identify your challenges in real time and keep you on track - Custom meal + workout Plans available to take your progress to the next level - Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better - An award-winning, battery-friendly pedometer to count your steps Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health. Sign up today to turn your healthy thoughts into healthy actions with Noom! If you subscribe to Noom through the web, you can get information about your subscription or cancel by sending a message to Concierge Eva or your Goal Specialist. If you subscribe through iTunes, the credit card associated with your iTunes account will be charged at the end of the 7-day trial period, and your subscription will automatically renew every 30 days thereafter unless you cancel at least 24 hours before the end of the current payment period. If you do not cancel, your account will be charged for renewal within 24 hours prior to the end of the current period, at a rate of $44.99 per month for our Healthy Weight Program or $89.99 per month for our Diabetes Prevention Program. If you purchase a subscription during the free trial period, any unused portion of the trial period will be forfeited. To manage your Noom subscription from iTunes: 1) On your iOS device, go to your device Settings and the ‘iTunes & App Stores’. 2) Tap on your Apple ID. 3) Tap to ‘View Apple ID’. (You may need to sign in or use Touch ID.) 4) Tap on ‘Subscriptions’. 5) Choose ‘Noom Coach: Healthy Weight Loss’. 6) Tap ‘Cancel Subscription’. For more information, please see our Terms and Conditions of Use:



  • Roxanne - Staten Island, NY

    By Rxanne - Staten Island, NY
    Been 4 weeks and I feel great!! It’s a great program. Love NOOM tips and support. Truly makes me think differently about food. Love all aspects of it.
  • Great lifestyle app

    By EloisetheDog
    This is the only method I have used so far to keep me motivated to change the way I think about and use food. I love that it’s all based on science, psychology and sociology explaining why we do what we do and why our bodies work a certain way. I also don’t have a lot of time to figure things out myself when it comes to weight loss and this does it for me! Lost 7 pounds in 4 weeks and feeling good. Highly recommend
  • Meh - encourages not-so-healthy habits

    By LNew1278
    After only a few days, I’m over this “program”. While I think the layout and interactive nature of the app could be interesting for people, I actually find the program encourages behaviors that are proven to be not-so-healthy in the long run. This app is for people who are just starting their weight loss journey for the very first time. It provides basic information that, if you have been through this journey before or are well educated on food, is not helpful. The program asks you to get on a scale EVERY day. It automatically set my calorie intake to 1200 cal/day. It tracked some of my healthy foods as “red” foods (meaning not to eat them much). For someone new to the game, understanding portion control is important. Otherwise, limiting 1200 cal a day is just not necessary to lose weight. ALL of these things can create a super UNHEALTHY relationship with food and body image - becoming obsessed with the scale and your calorie count does not get to the root of healthy living. Instead, it limits what you THINK is healthy just to fit the numbers. You can start living a MUCH HEALTHIER LIFE by following different programs instead of Noom – try the Whole30 program or something similar (Keto, Paleo, etc.) that actually promotes eating whole foods without needing to count calories or obsess over the scale.
  • Unclear Charges

    By heidanne
    Be aware you will be charged for FOUR MONTHS in one sitting, not month to month. Removal of this star for lack of transparency. Food logging database is not nearly as good as its competitors so removal of star. While the education is a bonus, much of it is repeated throughout the teaching. I guess “redundancy leads to fluency” is their motto. Removal of star. Recipes in app are on point, star awarded. Goal specialist checking in is a cool features, although if you’re private with your goals (against their philosophy) this could be a downside. Star awarded for me.
  • Been stuck for years

    By DrizzleChase
    This is a great way to move forward without getting overwhelmed. One step at a time. I love it. It's easy to stick with. Exciting to see your progress and motivates you to want to do better. Thank you!!!!! I love this program
  • Beware

    By riga86
    This app is not for everybody like all things use it at your own risk. However I’m appalled at their business practices. I cancelled my subscription and they charged me for two months worth of service. They will not refund the month paid in advance. Also will be making sure that no future recurring billing is charged to me. Others have complained of their business practices. Beware !!!!
  • Good app that could be great

    By hernandez4
    I really enjoy Noom overall but can only give it a good / 4- star rating. Pros: 1. Helps to address the emotions that everyone has when becoming healthy. 2. Live support via your coach and support group 3. Easy to use 4. Great articles that are in one spot 5. One stop shop Cons 1. Price - there are other free apps that do the same thing 2. Food items are not in their log (my fitness pal has much more to choose from and easier to add items it doesn’t have) 3. Not as easy to enter (or add) food items due to the limited built in food items
  • Well worth the money

    By Do or do not
    Noom isn’t like other diet plans. It’s easy to use, motivational, and actually really fun!
  • Deceptive Company

    By CB12647
    Signed up for the free trial... it’s advertised my plan at $20 a month after the trial... never ended up logging back on to use the app and was charged $169 dollars to my bank account. After I contacted them and asked for a refund, they say they have a no-refund policy. Then they completely stopped responding to my in-app “messages” and attempts to contact them to talk this through. Still waiting for a resolution. $160 is WAY to much to all of a sudden deem non-refundable. Completely deceptive company, taking advantage of people through this app. Would NOT recommend to anyone.
  • Quite the delight,

    By judymhenry
    While I have never been really overweight, i have come to be bulging in places which make me uncomfortable. Those tell tale love handles and a big belly . I saw Noon in Facebook and was intrigued. I am really impressed with the friendly ,Often amusing , very interesting approach to helping me get a handle on Good. What I have Noticed already is how helpful It is to have a Non-judge mental partner in the process. What I’m amazed about is my new way of looking at eating which is more thoughtful . I find myself really thinking about What I am eating and enjoying it more. It looks like I’ve lost about 2 1/2 pounds in one week!